19 February 2026
3 minutes
Periods of strong market performance are welcome. They help portfolios grow and often bring a sense of reassurance.
Many advisers find that periods of market growth can also create space for thoughtful, forward-looking conversations – not because anything is wrong, but because portfolios are easier to review when there is less noise and urgency.
This short framework is intended to support advisers by highlighting a small number of common areas that often feature in portfolio review discussions during strong markets. It’s not about predicting markets or changing course, but about sense-checking alignment, discipline and long-term focus.
These are not prescriptive steps, but themes advisers may recognise from their own client conversations.
As markets evolve, portfolios naturally change shape as different assets perform at different times. Periods of strong performance can be a natural point to revisit whether portfolios remain positioned in line with long-term objectives and agreed risk profiles.
Why this can be helpful:
Revisiting positioning during stronger growth periods can reinforce confidence in the strategy and help keep conversations focused on long-term outcomes rather than short-term movements.
Periods of strong performance are often driven by a relatively narrow part of the market. Over time, this can increase concentration without any deliberate decision having been made.
Why this can be helpful:
Discussing diversification during positive market conditions can help manage expectations and avoid over-reliance on any single area of the market.
Client circumstances, priorities and plans can change gradually over time. Regular reviews help ensure portfolios continue to reflect what matters most to clients and the timeframes they’re working towards.
Why this can be helpful:
Keeping goals front and centre reinforces the relevance of the investment approach and helps anchor decisions in long-term planning.
Market volatility is a normal feature of investing, even during extended periods of growth. Short-term movements can distract from longer-term objectives.
Why this can be helpful:
Using periods of stability to reinforce long-term thinking can make it easier for clients to remain disciplined when markets are less settled.
Periods of strong performance can also be a natural time to revisit what clients are paying for and how their investment arrangements are structured.
Why this can be helpful:
Focusing on value, not just cost, helps ensure portfolios remain efficient, well governed and appropriate without unnecessary complexity.
Just as it’s easier to maintain a roof when the weather is good, many advisers find it easier to review and reinforce portfolio strategy when markets are performing well.
A simple, forward-looking conversation can help keep expectations grounded and support long-term confidence, whatever conditions lie ahead.
This article is intended to support professional discussion and does not constitute financial advice.
We are constantly discussing the many issues facing and shaping our industry. Sign up to find out our current thinking on topical issues.
SubscribeThe information on the following pages is directed at Financial Advisers only. By clicking continue you confirm that you are a Financial Adviser.
Continue
